10 Easy Ways to Improve Your Website’s User Experience

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In today’s marketing driven society, your website is your best (free) marketing tool. Below are 10 simple ways to improve your website user experience without a complete re-design. However, if your website is 10 years old, a re-design is recommended.

1. Use White Space

Often people complain about not using all the real estate in a website to promote their services or products. But cluttering your website by filling every last inch will overwhelm your visitors and make your content less legible.  Crazy Egg suggests that white space around text and titles increase users’ attention by 20%.

2. Page Load Speed

We are in the age of instant gratification, waiting for a page to load, slowly, is the opposite of instant gratification. It’s frustration. Slow load time is an interrupting user experience. A 2-second delay in load time leads to an abandonment rate of up to 87%. Test your site speed here, it’s a free service from Google.

3. Clear & Attractive Calls to Action

Anyone who’s a web user is accustomed to visual cues leading them to the content they are looking for in a website. Visual cues (call-to-actions) are great ways to let your users easily navigate your content.

When creating buttons for your site, keep in mind the psychology of colors. Different colors evoke different emotions (trust, experience, intelligence). Choose your colors carefully.

4. Hyperlink Differentiation

Links are a way of telling someone to click here or go there, they should be a contrasting color from your background and text. Underlining the links is also another well-practiced way of letting users know to click it.

5. Use Bulleted Lists!

Bulleted lists are a great way to communicate a lot of information in a short amount of time. Additionally, you do not have to go with the traditional circle bullets, icons are great to make certain items stand out from the rest.

6. Use Images (steer away from images that scream “generic stock photos”)

Personalize your images, they exude trust and give your audience a personal connection to your brand. But also don’t use a shaky image you quickly snapped with your phone. Personalize, but don’t be sloppy.

In general, definitely use images to support your message, but make sure your graphics are relevant and non-generic.

7. Designed and Well-Written Heading

Your headings and titles should contain keywords of what your customers are looking for. Including keywords in your titles is very important to attracting the right audience.

Search engines also give more weight to page headings than to the body content, so having the right words in your titles will improve your site’s searchability. Most importantly, headings make it easier for your users to scan your site and find the content that engages them.

Read about how to write compelling headlines here.

8. Consistent Style

Everything must match: heading sizes, font families, colors, buttons styles, photo choices, design elements, etc. Your design should be coherent between the pages. Users should never question whether they have left your website. Extreme design changes will make your users feel lost and confused, therefore leads to a distracted user experience, which then leads to the loss of users’ trust.

9. Page Not Found (404’s)

The other most annoying thing to a web user is the “Page Not Found” error of a broken link. This is right up there with slow page load. You will lose your visitors. Broken links are disruptive and could ruin a potentially good user experience.

To check if you have any broken links in your site use this free 404 check tool.

Although, sometimes broken links are unavoidable. To prepare for those times, make sure when your users land on a 404 it gives them options to get back on track.

10. Mobile Friendly

Mobilizing your website is no longer a luxury item. It’s a default, it’s expected, and it should just be. If your site is not responsive – Re-design. Now.

Written by P.T. Phan. P.T. is a Web Developer and Digital Designer with our creative division.