A Google My Business Account Can Help Get Your Site Noticed
Whether we like it or not, Google powers the internet. Google has 90% of the search engine market, and its nearest competitor at 2%. You won’t get found on the internet if you’re not listed on Google. There are many ways to get your website noticed by Google: search engine optimization, keeping fresh content on your site, having relevant keywords throughout your site, and optimizing your site speed. These are all great things to work on to get your site on the first page of search results. Another avenue to get your business noticed in search results, is to create a Google My Business account.
Google My Business captures all the important details about your business such as location, phone number, business hours, your website address, and directions to your business. Your Google My Business account will show up on Google search results if someone does a direct search using your company name. But if you are, for example, a restaurant in the Lansing area, and someone searches for restaurants in Lansing there are many things that go into which businesses rank highest in those types of searches. Google lists these factors as the primary factors that go into ranking:
- Relevance – how well does your business match what they are searching for?
- Distance – how close are you to where the person is, or to the location term used in the search?
- Prominence – how well known is your business?
You can’t control how close you are in proximity to the person doing the search, and as a small business it can be hard to compete with the prominence of big box stores. So what are the things that small businesses can control to increase their Google My Business ranking?
3 Important Things to Improve Your Google My Business Account
Complete and accurate data
Google makes it easy to enter all information about your business. Once you have entered all of your data, Google will go through a verification process to confirm that you are a legitimate business and that you are the person responsible for the business. Make sure you fill out all of the details about your business, including holiday hours. If a customer is looking for restaurants that are open on Memorial Day and you don’t happen to be open, they won’t be frustrated by making the trip out to your restaurant, only to find a “Closed” sign. The more complete and accurate your data is, the more trustworthy your business is perceived online.
We all love good reviews right? The more the better! But, in reality, it is how we respond to and resolve those bad reviews that really tell the most about a business. We all have missteps from time to time, both individuals and businesses. As long as we are able to acknowledge that it happened, own it, apologize for it, and let the client know changes you’ll make to ensure it won’t happen in the future, a negative can be turned into a positive. Chip Bell, customer service expert says “In the social media world, you are assumed guilty until your response alters public perception.”
Highlight your place of business with photos of your location, your goods and services, and your employees. Great photos can help potential customers connect with your business, making them more likely to take the next step.
Creating your Google My Business account can really put you on the internet map. Think about it, how many times do you go to the second page of search results when you “Google” something? Need help getting started? We’re happy to help with all things digital marketing! Contact us and the team at Courtland can help.