New Branding and Web Redesign for Senior Center Improves User Experience and Search Rankings
The mission of the Lenawee Department on Aging is to provide services that enable older adults to live with independence and dignity.
Lenawee Department on Aging manages seven senior centers and offers a variety of services to assist persons age 60 or older. These services include, but are not limited to:
- Home Delivered Meals
- Personal Care
- Medical Transportation
- Respite Care
- Medicare/Medicaid Assistance Program
- Daybreak Adult Day Services
Within the first year of launching the new website, the organization saw an over 22% increase in website usage through organic search engine traffic.
A New Look!
Lenawee Department on Aging chose the Courtland Team to improve their website presence by creating new branding and developing a responsive web design. The new logo design created a modern look and feel for their brand and the web design highlights the agency’s services, programs, daybreak and senior centers and it was programmed using an easy to use content management system (CMS).
- Responsive Web Design
- Content Management System
- Mobile Compatibility
- Image Banner Slider
- Online form
- Logo branding design
- Graphic design
- Site Architecture
The Courtland Team walked the agency through the entire creative process from start to finish. Some of the key features of the website is a blog tool to post ongoing news and events and a contact online form was programmed for visitors to send inquiries. The customer received customized training on how to update their website content within the CMS.
The Courtland Team met all of our expectations for our website redesign. They kept us informed throughout the entire process and provided the needed guidance for the design and restructuring of our website. I would highly recommend Courtland.
~ Cari Rebottaro, Director, Lenawee Department on Aging
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