Top 4 things your nonprofit can do now to take advantage of the online giving season
Studies show that around 30% of all online giving is done in the month of December. So, even though the holiday season seems like a long way off, nonprofits should be planning for it year round. Courtland Consulting loves to help nonprofits with all of their digital marketing needs. Here are the top 4 things your nonprofit can do to take advantage of the 2018 Giving Season.
4. Make your website mobile friendly –
If your nonprofit website isn’t already mobile friendly, you’re not only missing out on donations, you’re missing out on website visitors. From MobileCause, 51% of the people that are visiting your site are using a mobile device. Make your mobile pages clean, simple and easy to navigate. This is the key to keeping your visitors there to learn about your cause and hopefully inspire them to donate.
3. Social Media –
In the past year or so, there has been a decrease in the effectiveness of organic social media posts. This doesn’t mean you should amp up your number of posts, but amp up the quality of your posts. Nonprofit social media managers must do their homework, seeking out their targeted audiences at the times and places they will be online. Media Cause makes the point that your content should “help not sell…80% of the content you post on social media should be helpful and valuable to your audience, whereas 20% can be self-promoting.”
2. Add email marketing –
Well planned email marketing campaigns can provide huge dividends for nonprofits. Nowadays, we’ve all received some sort of marketing email and the ones that make the most impact are the ones that tell a story, the story of your cause, the story of those affected by your cause, and the story of how others have helped by donating to your cause. And you must include a Call to Action! According to Dunham+Company, the percentage of donors motivated to give online by an email has jumped by 40% since 2015.
1. Electronic Donations –
For most small nonprofits, it’s all about donations and fundraising. Capterra, said “Nearly half of Millennials, Gen X’ers, and Boomers prefer to give solely through an organization’s website.” And furthermore, “84% of Millennials give to charity, which adds up to an annual donating average of $481 dollars per person, according to MobileCause. However, over a fifth of Millennials have never written a check…” So it is more important than ever before to make sure your website supports online giving with a clear, engaging call to action. Having that call to action on a branded landing page can increase donations by up to 50% according to Winspire.
Connect with Courtland Consulting for all of your nonprofit digital marketing needs, if you would like to talk more about how we can help boost your organizations online giving call us at 517-908-3951 or reach out to us online at https://courtlandconsulting.com/nonprofit/