Using YouTube as a Fundraising Tool for your Non-Profit

2e1ax_vintage_frontpage_UsingYoutubeAs-AFundraisingTool-CourtlandConsultingMost non-profits share three similar goals: raising awareness, raising funds and finding volunteers to help them with the first two goals. Accomplishing these three goals while keeping costs low is crucial to the success of a non-profit.  Non-profits are turning to YouTube for help.

YouTube offers a non-profit program.  With over 800 million people worldwide on YouTube your video content will be heard around the world.  Non-profits and activism is one of the fastest growing categories on YouTube. Organizations with a current 501(c)3 status and no religious or political affiliation can apply for the YouTube Nonprofit Program.  Non-profits can receive extra branding opportunities on their YouTube channel.  Also, your channel’s upload capacity increases, your channel is listed on YouTube’s Nonprofit Channels and Nonprofit Videos pages, you can overlay a call-to-action on your videos and you can add a Google Checkout “Donate” button to your page.  View the following link:

To drive more traffic to your channel, you can follow other non-profits or organizations that you are interested in. By subscribing to others’ YouTube channels or “liking” others videos, you can actually drive more traffic to your YouTube channel. People are more likely to subscribe to your channel if you like theirs first. While getting more subscribers to your own videos is great, you can also use it as a way to find content to post on Facebook and Twitter. YouTube has no limit to the length of the video that you can post, unlike other social networks that limit videos to a number of seconds. This allows you to tell a full story or share seminars.

Video File Types Accepted by YouTube for Uploading

  • MOV
  • MPEG4
  • AVI
  • WMV
  • FLV
  • 3GPP
  • WebM

For more inspiration, check out the American Society for the Prevention of Cruelty to Animal’s YouTube channel:


Authors: Michelle LeFeve, Executive Director and Holly Schafer, Senor Consultant at Courtland Consulting