Wayne Metro Community Action Agency Web Design

Wayne Metro

The Project

Wayne Metropolitan Community Action Agency (Wayne Metro CAA), one of the top 10 largest human services community action agencies in the nation, has partnered with Courtland Consulting on their digital marketing presence since 2013. They manage over 50 programs to help empower low-income people and strengthen communities through diverse services, leadership, and collaboration and need a strong presence that is organized well and easy to navigate.

Wayne Metro CAA partnered with Courtland Consulting. They wanted us to design and program a content management system website with a fresh  look. They needed higher visibility of their program services and funding initiatives to better serve the City of Detroit and Wayne County community.

The Rest of the Story

Courtland developed Wayne Metro CAA’s main website within the WordPress CMS platform. Utilizing this user-friendly platform allows Wayne Metro’s designated staff to maintain their website content on their own, which helps them to have the most up-to-date information on their website while saving costs.  Some of the features of their website include:

  • Interactive web calendar for promoting special events
  • Google Translation tool for multiple languages
  • Board, staff and client portal that includes protected pages, links and documents based on user role
  • Chat Support tool for interacting with clients in real time

Learning Management System Design and Integration

Wayne Metro Genius - Learning Management System

The Courtland Team  worked closely with Wayne Metro CAA to design and implement a learning management system (LMS). They utilize this system to support and track the organization’s training for staff, board members and clients. The Wayne Metro Genius LMS is an innovative extension of services to expand Wayne Metro CAA’s program offerings to the residents and communities they serve.

The LMS features include:

  • Course template design for online self-paced learning
  • Easy content management for publishing training courses, creating interactive activities, and learner completion tracking
  • Training Certificates and Badge awards for learner training achievements and completion reporting
  • Integration of a Single Sign On (SSO) between the Wayne Metro CAA’s main website client portal area and the LMS for seamless transitions

The Result

The new website keeps their existing clients informed, and broadens it reach to new clients in their area to learn about their services. We are honored to have been able to work with them for three different redesigns of their site. Each redesign has built on the last to refine the usability of their site.Their latest redesign is more client focused so that users can quickly find what they are looking for.  We provide tools that help to make maintaining and updating their website fast. We also provide personalized training so their team is ready to hit the ground running when the site goes live.

Website Timeline

Wayne Metro Timeline

Client Testimonial

“Courtland Consulting is great to work with- they are true professionals! They made the development process easy and on-task. They kept us updated on the progress of the site development, connected us with excellent third-party vendors and worked within our deadlines to ensure a successful launch! The training and support that we received prior to and after launch was also exceptional. They cover all the bases with written training manuals, hands-on training, and ongoing support as needed. We definitely recommend Courtland for any kind of design or development of a website.”

~Communications Department, Wayne Metro Community Action Agency

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