Website Redesign for Community Action Agency in Oklahoma

 

The Project

The LIFT Community Action Agency, founded in 1968, is the primary provider of social services in Choctaw, McCurtain and Pushmataha counties of rural Southeast Oklahoma. The agency’s purpose is to assist in developing, executing, and coordinating plans and programs to alleviate and eradicate poverty within their communities. The agency’s programs include but are not limited to:

  • food assistance
  • youth building
  • early childhood education
  • housing and weatherization
  • State Park management
  • transportation

 

LIFT CAA hired the Courtland Team to develop a website redesign. The Courtland team worked closely with the agency to plan out their new digital marketing  transformation.

The Rest of the Story

One of the main goals for the LIFT CAA website was for the Courtland Team to design a user-friendly, responsive web design that more clearly advertises the agency’s programs and services for the communities they serve. They also wanted to improve the usability and layout of content to help visitors find what they need as quickly as possible. The home page features a sliding image banner to advertise key messages, call-to-action boxes, a sliding testimonial section and counter tool showing the number of families, children and professionals who received vital services from the agency. Some of the other key features of the LIFT CAA website includes:

  • Interactive web calendar and blog for promoting special events and news
  • Protected portal area for board and staff that includes private web pages, documents, calendars and links
  • Payment gateway integration for secure online payments through a donation form
  • New site architecture to better outline the content-rich website
  • Multi-column menu design was used for the Services menu to nicely display the agency’s 27+ programs
  • Content management system (CMS) implementation to allow the agency to easily manage their web content
  • MailChimp integration for newsletter sign up form
  • Responsive web design with a custom design theme for the main website and State Park pages to highlight events and programs

Custom training sessions were conducted to the agency’s designated staff on how to maintain the website and update content on their own using an easy-to-use WordPress CMS.

The Result

Little Dixie CAA - Old Site

BEFORE