Website Redesign for Community Action Agency in Oklahoma

Little Dixe Community Action Agency New Website Design


Project Description

The Little Dixie Community Action Agency, Inc. founded in 1968, is the primary provider of social services in Choctaw, McCurtain and Pushmataha counties of rural Southeast Oklahoma.  The agency’s programs include but are not limited to:

  • food assistance
  • youth building
  • early childhood education
  • housing and weatherization
  • State Park management
  • transportation

The agency’s purpose is to assist in developing, executing, and coordinating plans and the programs to alleviate and eradicate poverty within the area of operation exclusively for charitable purposes.   

Little Dixie CAA hired the Courtland Team to create a new logo brand and develop a website redesign. The Courtland team worked closely with the agency to plan out their new digital marketing  transformation.

Responsive Web Design & Logo Branding 

One of the main goals for the Little Dixie CAA website was for the Courtland Team to design a user-friendly, responsive web design that more clearly advertises the agency’s programs and services for the communities they serve and improves the usability and layout of content to help visitors find what they need as quickly as possible. The home page features a sliding image banner to advertise key messages, call-to-action boxes, a sliding testimonial section and counter tool showing the number of families, children and professionals who received vital services from the agency. Some of the other key features of the Little Dixie CAA website includes:

  • Responsive web design with a custom design theme for the main website and State Park pages to highlight events and programs
  • Interactive web calendar and blog for promoting special events and news
  • Protected portal area for board and staff that includes private web pages, documents, calendars and links
  • Payment gateway integration for secure online payments through a donation form
  • New site architecture to better outline the content-rich website
  • Multi-column menu design was used for the Services menu to nicely display the agency’s 27+ programs
  • Content management system (CMS) implementation to allow the agency to easily manage their web content
  • MailChimp integration for newsletter sign up form

Custom training sessions were conducted to the agency’s designated staff on how to maintain the website and update content on their own using an easy-to-use WordPress CMS.

Logo Branding 

Little Dixie Community Action Agency LogoCourtland’s graphic design artist facilitated our creative process with the Little Dixie CAA team to brainstorm ideas, outline their needs and produce the new look and feel of the agency’s logo. It was important that the new logo be modern and enhance the connection with the agency’s clients. The logo also needed to be easily used across web, print and promotional products. The final result was a sophisticated logo design that combined the ultimate balance between the national Community Action Agency brand recognition and Little Dixie CAA’s local image and mission, while allowing flexibility for the logo to be used across various advertising mediums.

Services

  • Responsive Web Design
  • Content Management System
  • Blog
  • Mobile compatibility
  • Image banner slider
  • Custom online forms
  • Logo branding design
  • Graphic design
  • Payment Gateway integration
  • MailChimp integration
  • Site architecture
  • Online calendar
  • Counter tool
  • Testimonial tool

 

Website Before the Redesign by Courtland

Little Dixie CAA - Old Site